turning passion for sports
into leadership potential.
We Build Champions
Promoting an active, healthy lifestyle through professional aquatic sports.
WAVE is a world-class swim academy like no other.
With an ambitious program of youth development through professional swimming, Wave wanted a new brand identity to match its weighty aspiratons of building tomorrows champions, and potential future leaders.
We worked closely with Wave to completely revamp their entire corporate identity, livery and apparel, signage, on-air design, and interior spaces, as well as awards and certification, marketing material and digital channels.
We created a new logo and signature graphical device, a harmonious new colour palette, and a more orderly design system that could work across multiple mediums, with a distinctive style each for adult and youth audiences. We also created a bold new interior and exterior wayfinding and signage system.
We worked closely with Wave to completely revamp their entire corporate identity, livery and apparel, signage, on-air design, and interior spaces, as well as awards and certification, marketing material and digital channels.
We created a new logo and signature graphical device, a harmonious new colour palette, and a more orderly design system that could work across multiple mediums, with a distinctive style each for adult and youth audiences. We also created a bold new interior and exterior wayfinding and signage system.
And to accompany the new interiors and wayfinding signage, we were also commissioned to created 8 bespoke art pieces that illustrate the journey from inexperienced amateur to professional aquatics athlete.
The outcome is a unique, cohesive and energetic new brand design that firmly establishes Wave as an acknowledged leader amongst professional swim academy's.
The outcome is a unique, cohesive and energetic new brand design that firmly establishes Wave as an acknowledged leader amongst professional swim academy's.
