we are transforming businesses with disruptive thinking
that draws on an ethical and sustainable ethos.
Sustainable design
Whilst disruptive technologies are challenging established business models, a new mind-set is emerging that is driving innovation in tomorrow’s companies, enabling them to become more competitive, reshaping their design and development processes, and helping fuel the growing movement for social and environmental change.
Brand, product and service design is now focused on the regeneration and renewal of resources, minimizing waste and and maximizing the performance of assets.
Sustainable design means imagining a future beyond single use - a design cycle that constantly improves, regenerates, and recycles to create lasting value for businesses, consumers, and the environment.
Circular branding
Consumers of today are no longer interested simply in what you sell, but more for what you stand for. Circular innovation in branding is about elevating your brand purpose to drive customer engagement.
Circular brands focus on developing a deeper understanding of the consumer decision journey; not simply an end-user, but data and insights on patterns of behaviours, habits, influences and challenges drawn from a wider community and ecosystem through feedback cycles.
This provides a platform for creating brands that not only reveal their underlying benefits to consumers that better drive loyalty and attachment, but also open pathways to building circular frameworks that define with greater clarity every facet of brand strategy, identity, management, and experience.
Iterative cycles ensure brands are never left wasting revenue and resources on activities that will gain little traction or roi. Rather, resources and spending can be allocated more effectively, and brands can engage more relevantly at any give touch-point.
Digital sustainability
Digital Transformation is one of the current major megatrends, with technological breakthroughs such as AI, Blockchain, IoT, and Big Data all revolutionising the future of business.
However, whilst many organizations are turning to digital transformation, few are approaching it sustainably.
We approach digital with sustainability as the key foundational reference point, helping businesses understand their impact on the planet, optimising current digital assets and resources, and how embracing digital sustainably can drive innovation, customer satisfaction, and profitability.
Human-centered design
The rise of UX in product and experience design, has put the User squarely at the fore. Whilst common UX frameworks deal well with creating compelling design solutions for the end-user, this exclusive focus fails to acknowledge other key stakeholders in the value-chain
By ignoring factors such as how, and from what a product is sourced, to where it ends up, UX fails the sustainability test.
Our sustainable design methodology is firmly rooted in Human-Centered Design (HCD), which at its heart ensures consideration of the wider social and environmental impacts of our design decisions - for example the affects of packaging waste, workers affected by exploitative practices in a supply chain, or a community harmed by manufacturing pollution.
HCD innovation experience helps us develop stand-out, sustainable products and services that are planet-friendly and socially responsible.
Design for evolution
Good design isn’t static, and never rests. We build feedback mechanisms into the design process, so that we learn from the data we receive as the development cycle progresses.
When we design for evolution, we design for innovation and continous delivery of value. We can make change and adaptation easy, rather than difficult. We measure, validate and test to ensure we are armed with the data to make better strategic decisions.
This enables us to explore future potential as we iterate the design, such as ways to improve the overall experience, not just for the user but also for other stakeholders in the value chain. Or perhaps opening up opportunities to evolve the offering, or tapping into potential growth options - evolution allows us to see what the future possibilities are.
Learning from nature
Nature has had an unimaginable amount of time to perfect the design of the world around us, and observing how nature has solved a particular design challenge helps inspire us to create new and better sustainable design solutions.
We start by asking “how would Nature solve this problem?”, we brainstorm the design of systems that are modeled on existing natural processes, and then create the guidelines that influence and inform the development of a product or service.
Nature can help us design frameworks, identify materials, colors, shapes, and tell us how they all can connect together, as well as demonstrate environmental impact, behavior, maintenance, development, and evolution.
