bringing authenticity
to a new wholefoods brand
A modern brand rooted in tradition
Celebrating a centuries-old Arabian staple with a contemporary twist.
Shukr dates were searching for a partner to help them realise their vision of a sustainable, socially-engaged date brand.
Shukr are an environmentally conscious, ethically-driven brand committed to making the world a better place. For them, our expertise in crafting integrated sustainable brands and products was precisely what they were looking for.
Our initial discussions with Shukr revealed they wanted a visual identity and packaging that avoided typical clichés of dates - palm trees, arabic patterns - and that embraced sustainabilty and reduced waste.
Our initial discussions with Shukr revealed they wanted a visual identity and packaging that avoided typical clichés of dates - palm trees, arabic patterns - and that embraced sustainabilty and reduced waste.
We created a bright, colourful and light-hearted design system, combined with sustainable product packaging that encouraged re-use. The time-honoured date tradition was woven into product information; stories of date cultivation from suppliers, and popoular traditional recipes from across the Arabian peninsula.
The result was a colourful and active brand, with a community of user across social media sharing their own personal stories, recipes and ideas for re-using product packaging in fun and imaginative ways.
