power to supply
combining global reach with local expertise
We make global supply easy
what you need to where you need it.
Red Sea needed to demonstrate its power to fulfil OEM and premium aftermarket product supply globally with a bold and impactful new brand.
We crafted a new brand strategy and visual identity for Red Sea that elevates it above its competitors, providing powerful new tools to help communicate a message of unparalleled global product supply.
We distilled the brand strategy into a new idea and narrative that captures the heart of what makes Red Sea unrivalled experts in what they do, and expressed it in a striking and unmistakable identity design.
We distilled the brand strategy into a new idea and narrative that captures the heart of what makes Red Sea unrivalled experts in what they do, and expressed it in a striking and unmistakable identity design.
Strategic thinking
Our new strategy focuses on a core purpose and message.
Red Sea operate in over 28 countries globally. Drawing on local expertise and insights, we created a harmonious identity design system.
The visual language is designed for localisation in mind; a simple, unique symbol, bold typography, and vibrant, stylish imagery and patterns that are versatile and adaptable.
The visual language is designed for localisation in mind; a simple, unique symbol, bold typography, and vibrant, stylish imagery and patterns that are versatile and adaptable.
