We are Rain Co.®, an award-winning team that helps organsiation unleash the power of their brand through incisive and performance-boosting strategy and design.

We have a great track record of solving complex challenges for local and international organisations – we build outstanding brand, product, and service experiences that help our client realise long-term value and growth potential.

Key people

We are strategists, designers and advisors who help organisations turn brand into a working system—not just a presentation.

Tony Naqvi

Founder & Design Principal

Tony Naqvi

Tony is an award-winning British designer, educator, and public speaker.

Working across out two studios in the UK and in Saudi Arabia for over 26 years’, his focus is helping organisations leverage their brand as a key governance tool, and utilising design as an integrated business practise that promotes sustainable growth.

He is a visiting lecturer at Princess Nourah University Art & Design Faculty in Riyadh, and speaker, panelist and judge at global design events.

His awards and recognition include 2025 CID Power List of Most Influential Designers in Saudi Arabia, Queen’s Award for Enterprise, VES Award, and Golden Stevie.

Selma Khurshid, MBPsS BSc

Principal Strategist

Selma Khurshid, MBPsS BSc

Holding degrees in both Psychology and Law, Selma has a wealth of experience understanding people and organisations, behaviour and performance.



She is a forensic planner and analyst, and brings local insight and relevance to all the work we do.

A keen strategist, Selma ensures we connect audiences with brands appropriately, and with purpose.



Selma has previously worked in local government, law enforcement, and healthcare, and is a member of the British Psychological Society.

Eng. Ross McMath, PMP

Director, Programs & Delivery

Eng. Ross McMath, PMP

Ross is a strategic program leader and senior project manager, with over 17 years’ experience delivering high-value, complex infrastructure, cultural, and sustainability programs across the UK, Canada, Saudi Arabia, and Europe.

He maintains a proven track record in leading multi-disciplinary teams, managing portfolios exceeding $120M, and navigating complex, multi-stakeholder environments to deliver transformative results.

Adept at engaging C-suite/Board stakeholders with compelling strategies that drive alignment and secure approvals, he is skilled in integrating innovation and AI-readiness into governance and delivery frameworks.
Whilst we have a rich and diverse skillset, we focus our work around three core disciplines.

Brand.

We see your brand not as a logo or advertisement, but as a governance framework that ensures everyone in your value chain is working towards a shared purpose and goal.

Brand.

Research & Insights

Strategy

Architecture

Identity

Systems

Environments

Culture.

We help you cultivate the right culture for the journey ahead, using insights and inspiration to help you reshape your processes, energise employees, and embrace change.

Culture.

Value Proposition

Culture & Leadership

Employees

Engagement

Change & Learning

Workplace Experience

Experience.

We build brand, product and service experiences that strengthen and validate your purpose, and elevates your reputation consistently across all touchpoints.

Experience.

Strategy

Innovation

Experiments

Design

Activation

Implementation

Our focus empowers brands with a strong sense of purpose, establishes a framework for governance, behaviour, and communication, and builds trust and loyalty through consistency, transparency, and accountability.